Collaborations

Eva Longoria Bastón fronts I Can't Believe It's Not Butter! campaign


04 01 2019

US actress Eva Longoria Bastón has partnered with I Can't Believe It's Not Butter! to launch its new Spread No Drama campaign, starring in a series of comedy videos 'inspiring people to reduce food drama and encourage a lifestyle focused on balance'.

Bernice Chao, Senior Brand Manager at Upfield, commented 'We wanted someone who could bring the "Spread No Drama" creative to life with a dose of unexpected humour and we couldn't think of a funnier actress than Eva Longoria. Eva also is the epitome of a strong confident person who practices a balanced lifestyle'.

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